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It arrives without invitation. One minute I'm hatching
a plan to place my book into the hands of every past, present and
future mourner
of the world. Bestseller lists and awards, here I
come. Out of nowhere, the plan sours. I berate myself for being
unrealistic, grandiose,
pie-in-the-sky. The book proposals and promotional
plans present a confident and competent author who believes in her
ability to
market a manuscript on a tough topic. Fortunately,
those potential editors, publishers, marketing managers, publicists,
and readers
have no idea what a stretch it is to make such claims,
even though they are probably true. The culprit is my smog of unentitlement,
and I don't think I am the only writer with this
affliction.
Smog, a mix of smoke and fog that leaves a haze of
bad air hovering over us, hinders visibility and can make it much
harder to breathe. The smoke from toxic pollutants released into
the air is bad enough. The weather pattern that creates fog holds
all of that nasty stuff in place until a good strong wind clears
it out. My toxic pollutants are a combination of one-liner messages
that, on a good day, blow over as fast as they arrive on my inner
landscape, and a vignette or two.
When I hear the voice inside that says things like "What makes
you think YOU can … (fill in the blanks)" or "Well,
aren't YOU full of yourself?," I can deflate as fast as a bicycle
tire meeting its destiny with a thumbtack. If this doesn't sound
toxic enough, you might be missing out on the snide, bordering on
vindictive, tone of voice in which such one-liners are delivered.
It's a scolding designed to bring me down several notches on the
self-importance scale … and it often works. I'm left with
a nod of agreement and "Yeah, who DO I think I am … I
really shouldn't be so full of myself, and I definitely
don't deserve special treatment."
Speaking of special treatment, here's one of the
vignettes. My mother and I were staying at an upscale
hotel in Bermuda … so
upscale that Queen Elizabeth stayed there on a royal visit. Upon
arrival, we'd been given a beach towel with the implicit understanding
that bath towels should remain in the bathroom. You can keep a beach
towel fairly clean if you don't lie on it while you are wet … but
who goes to the beach in Bermuda without going in
swimming? Day after day, we shook the sand out of our towels and
dried them out
overnight on our balcony overlooking the ocean. On
the day of departure, we realized that Mom's flight left later than
mine. She had time,
after check-out, to get a few more hours in the sun
at poolside. Noticing the cabana at one end of the pool, we hatched
the scheme
that she could shower and change into airplane-appropriate
clothes despite no longer having her room. Of course, it never occurred
to us to ask for a late check-out.
But how would she dry herself off? Her idea was that
she'd use the 4-day old beach towel which, by this
point, reeked of sand and salt water. I said, "Don't be ridiculous, we'll
exchange it at the front desk for a fresh one." She looked
at me as if I'd suggested we ask that a free 8-course meal be delivered
to her at poolside. "Oh no, we can't do that!" But I did.
I dared to ask for something that would make my mother's last hours
in paradise a bit sweeter. As I hopped in the cab to the airport,
I felt the afterglow of Mom's mortification. By comparison to others
in this me-first world we have created, my request at the hotel's
front desk was "No problem!" And yet you would have thought
I'd not requested but demanded, in the haughtiest
of tones, this small favor.
Another vignette: in the last months of my brother
Nick's life, I was in California and he was in a
hospital in Boston, Massachusetts. I couldn't tell whether he was
dying or not, and
I wanted to know. It seemed so logical that I would
call one of his umpteen doctors and ask for a status report. All
I really needed
was the answer to one or two questions, "Is this dire? Should
I get on a plane or not?" When I subsequently mentioned to
my mother that I had left a message for the doctor, her discomfort
with such an audacious (!) request got somehow assigned to Nick: "Oh,
I'm not sure Nick will be okay with you doing that." So I called
Nick in his hospital room.
"Is it okay that I called your doctor?"
"You can call my doctor anytime you want."
The irony is that the doctor never called me back
which, of course, reinforced the prevailing smog-message
of "Who
are YOU to ask for that? He's too busy for unimportant
people like you."
~ ~ ~ ~ ~
Even in my naïve 20's, I was savvy enough to know that most
people get jobs through people they know. Lacking a sense of entitlement,
I was extremely uncomfortable with the idea of using connections
to get a foot in the door of employment. When I moved out to San
Francisco, my boyfriend knew handfuls of people I could have called.
Not me. I had this silly notion that I should get hired based on
the merits of my credentials, as presented in my resumé.
Here's yet another irony: the low-paying job I did
take was one that I heard about from my only other contact in San
Francisco!
But did I get the message that it's okay to ask for
favors, or to tap one's personal or professional networks for job
leads or other
assistance? Heck no. Yankee stoicism can be another
one of those pollutants, too.
Jump ahead a number of years to my 30's, the decade
of becoming a psychotherapist. If you're in private
practice, you've got to do something to let potential
clients know you exist. Successful
private practice therapists must place ads, circulate
flyers, send out mailings, and oh, don't make
me gag … network. I still
cringe at the sight or sound of that word. If I make plans to meet
a colleague for lunch, can't it just be that? Lunch with a colleague.
Must it be aggressive, results-oriented networking? With my roots,
I have a hard time making a distinction between networking and cold-hearted
manipulation. When being "networked," it sometimes feels
like there's no genuine interest in me. Rather, it
seems the networker is on a mission to get what s/he wants from
me all under the guise
of a social visit.
Needless to say, I kind of stink at networking. That
silly notion from my 20's is still present in my "marketing
strategy" for my 30's and now 40's. That unentitled part of
me still believes that the only appropriate way to
get new clients calling for an appointment is to let my reputation
speak for itself.
I gloat inside when a satisfied client refers another
client to me but my reluctance around self-promotion exacts a price:
my appointment
book is not always full.
And now, here I am in my 40's with a 500+ page manuscript
that's looking for a publisher to call home. Perhaps,
as the old saying goes, the third time is the charm.
I've been presented with
three opportunities - one for each of my adulthood
decades - to bust through this oppressive smog that
tells me it's not okay to
take up a lot of room, not okay to ask for small
favors through various connections or to flaunt my
multiple talents. This third
test feels like the ultimate final exam. Are you
going to do what all of the darned experts say you
need to do in order to effectively
market your book, Martha? I must admit, I've shot
imaginary bullets at those same experts because they
just assume that what they're
suggesting is a short sprint rather than the uphill
marathon it feels like to someone like me. I translate
all of the expert advice
into one distilled message: sink or swim, Martha.
Ironically, I do love to swim.
At this point, one might wonder why this trained
psychotherapist hasn't got this issue licked. Didn't
all of that training and education provide answers
to this puzzle? Isn't there
some reliable formula for stepping out of the smog?
We assume that all electronic engineers should know
how to hook-up a DVD player
to a TV, or that any physician ought to be able to
respond to a medical emergency, or that any psychotherapist
would know how to
bust through years and years of lousy programming.
Presented with a problem, our culture seeks the "fix." On a scale of
1 to 10, discomfort and anxiety associated with not knowing the
supposed "answer" registers at 11.
No single solution exists because everyone's smog
has different ingredients -- a variety of toxins
can muddy up the air. Just as laboratory tests help
physicians determine the cause
and locale of illness in order to design an appropriate
treatment, perhaps the best "answer" is to meet the challenge
of discovering what those potentially detrimental toxins are, and
finding
a way to unravel or disempower them. What incidents
left you feeling unentitled? Was it something that someone said?
Is that what you
now say to yourself? If so, you can change the script.
It is also possible to massage the memories and messages to your
advantage.
Ultimately, that often-used adage, "feel the fear and do it
anyway," provides good counsel. It helps to have a cadre of
cheerleaders and supporters backing and believing
in you, too. The solution you craft may borrow from those who have
gone before you
and it may heed the advice of the experts. Its unique
elements, however, will emerge from your discovery of the toxins
that may
have previously stopped you in your tracks but don't
or can't any longer.
When I try to summon the courage to do what does
not come naturally, and what does not feel comfortable,
I tap my memory of two conversations in my 20's to
manufacture a gust of
wind strong enough to disperse the smog. In the first,
I was sitting with an ex-boyfriend and exploring
the possibility of re-kindling
the old flame. His explanation for not wanting to
get re-involved with me was quite simple: "You have no ambition."
Only a few years later, my partner at that time kept
criticizing me for my lack of direction or sense
of purpose. The repeated question was, "How are you going to make a difference?" At
the time, I was dumbfounded. Twenty years later,
I see how difficult it can be to be ambitious about making a difference
when you've
been convinced that the most important contribution
you can make is as a mother of two or three kids. What if you don't
want to have
children? What if you can't? What if being a mother
isn't all that you aspire to be?
As hurtful as both of those comments were, I've taken
some advice from Julia Cameron. In The Right to Write,
she invites the writer to convert heartache into
motivation in an essay called "The
Wall of Infamy:" "So, yes, I advocate for revenge. I advocate
writing 'to show them.' You turn the dross of your
disappointments into the gold of accomplishment. In the long run,
the person you
show is yourself."
Even if my efforts at self-promotion stumble and
stutter at first, I really do want to show these
two men how utterly wrong they were. And as soon
as I show them, I'll send each of them
a personal thank you note, expressing gratitude for
their brutal candor. Today, it helps me clear the
smog that perpetually drifts
above and around me.
So, would you like to hear more about my book? It's
terrific, and so am I.
I better print this out before I delete that last
line.
Martha Clark Scala is a psychotherapist in private practice in Northern
California. Her forthcoming book, AfterWords: Giving
Grief a Voice is the Swiss army knife of tools for coping with the
complicated process of mourning. Visit her website for more information. www.mcscala.com
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